We ask questions.
We listen.
We observe.
We take notes.

We learn about what you did in the past, what worked and what didn't work. We hear between the lines. Then, all of this information is used to isolate the real issue and determine the real communication need.

We research the strengths, weaknesses, opportunities, threats and trends that affect your business directly, then we turn around and do the same thing to your competitors. We call this a situation analysis.

Although you might know your exact target audience, this process also uncovers other potential target audiences. The purpose of doing a situation analysis is to establish strategies for creating your brand's standards and communication.


Creating your brand using all the senses. Yes, even your nose and fingers. From the moment a customer walks into your facility or gets introduced to your sales team, everything about that experience relates to your brand. Creating the ultimate customer experience is what you should strive for in establishing your brand. And, we work together to keep it consistent.

Visually, this is where we establish your logo, color schemes, type styles, emotional tone and personality, staff and venue presentation. All these elements are determined in order to create your brand standards.


Carefully planning the right words, in the right order to consciously, subconsciously and emotionally speak to your prospect.

These words are cultivated strategically so that your target audience experiences an emotional connection to your brand; furthermore, evoking them to think, feel or do our desired objective. This can only happen once all steps of the branding process have been complete.